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Save $1,000 when you join BeKnown Academy today
Offer Expires in:
Save $1,000 when you join BeKnown Academy today
Offer Expires in:
Save $1,000 when you join BeKnown Academy today
Offer Expires in:
It’s 9:47 p.m., and you’re lurking on LinkedIn again…
It’s 9:47 p.m., and you’re lurking on LinkedIn again…
" Everyone here seems to have leads rolling in… while I’m sitting here thinking, what do I even do to get leads? "
" Everyone here seems to have leads rolling in… while I’m sitting here thinking, what do I even do to get leads? "
" Everyone here seems to have leads rolling in… while I’m sitting here thinking, what do I even do to get leads? "
LinkedIn is where the opportunities are
LinkedIn is where the opportunities are
LinkedIn is where the opportunities are
People leaving corporate
People leaving corporate
Earning more than ever
Earning more than ever
And building family-first
And building family-first
There’s no reason you can’t join them.
There’s no reason you can’t join them.
There’s no reason you can’t join them.
Wouldn’t you take the first step…
Wouldn’t you take the first step…
Knowing people just like you are also doing it?
Knowing people just like you are also doing it?
Wouldn’t you take the first step…
Knowing people just like you are also doing it?
You’re building this business so you could be more present at home…
You’re building this business so you could be more present at home…
Corporate life wasn’t meant for you. so you mustered the courage to leave.
Corporate life wasn’t meant for you. so you mustered the courage to leave.
And you don’t give yourself nearly enough credit for how brave that was.
And you don’t give yourself nearly enough credit for how brave that was.
And you don’t give yourself nearly enough credit for how brave that was.
You walked away from the pressure, the metrics, the “don’t bring emotions to work” culture… from the 6 a.m. departures and 9 p.m. returns… from the years of feeling like you were missing the very people you were working so hard for.
Most people stay in that cycle for decades.
You walked away from the pressure, the metrics, the “don’t bring emotions to work” culture… from the 6 a.m. departures and 9 p.m. returns… from the years of feeling like you were missing the very people you were working so hard for.
Most people stay in that cycle for decades.
You did Not
You did Not
You chose your family, your peace, and your future even when it felt risky…
You couldn’t keep living a life where it was a beautiful day outside, yet you were stuck under fluorescent lights…
And that already proves you’re a brave action-taker. Someone who’s made hard decisions, taken real risks, and rebuilt parts of your life from scratch.
So this question that keeps tugging at you:
So this question that keeps tugging at you:
So this question that keeps tugging at you:
How is LinkedIn working for everyone else … while I’m still unsure what to say or how to start?
You already know your ideal clients are on LinkedIn. It’s the platform for business owners, decision-makers, and people ready to buy.
You already know your ideal clients are on LinkedIn. It’s the platform for business owners, decision-makers, and people ready to buy.
And because you know they are there…
you also know you need to be there especially when you need leads to keep your business (and family) afloat. Because the truth is, you can’t afford to slip back into corporate burnout. So naturally, you look at LinkedIn.
And because you know they are there…
you also know you need to be there especially when you need leads to keep your business (and family) afloat. Because the truth is, you can’t afford to slip back into corporate burnout. So naturally, you look at LinkedIn.
You’ve heard the stories…
You’ve heard the stories…
You’ve heard the stories…
All from Linked In. You see them showing up confidently, building pipelines you know are possible. Yet every time you try, you freeze, overthink, and shut the tab.
The truth is, these business owners (the ones living the life you want) are not doing anything fancy.
All from Linked In. You see them showing up confidently, building pipelines you know are possible. Yet every time you try, you freeze, overthink, and shut the tab.
The truth is, these business owners (the ones living the life you want) are not doing anything fancy.
All from Linked In. You see them showing up confidently, building pipelines you know are possible. Yet every time you try, you freeze, overthink, and shut the tab.
The truth is, these business owners (the ones living the life you want) are not doing anything fancy.
They’re not winging it.
They’re not winging it.
They just have structure like this:
They just have structure like this:
They have a proper content calendar laid out:
They have a proper content calendar laid out:
🗓️Mondays: Client stories
🗓️Wednesdays: Industry how-tos
🗓️Fridays: Personality/life posts
They know which case studies to rotate
They know which case studies to rotate
Which stories build trust
Which examples highlight their process
And exactly when to drop them into their feed
They know exactly how many DMs to send
What to say in each one
And who’s most likely to respond
And exactly when to drop them into their feed
They know what to do in 30 minutes a day
Which posts to comment on
Which notifications matter
And which ones to ignore
They just have structure like THIS :
LinkedIn works for them because it has “structure.”
They just have structure like this:
They have a proper content calendar laid out:
🗓️Mondays: Client stories
🗓️Wednesdays: Industry how-tos
🗓️Fridays: Personality/life posts
They know which case studies to rotate
Which stories build trust
Which examples highlight their process
And exactly when to drop them into their feed
They know exactly how many DMs to send
What to say in each one
And who’s most likely to respond
And exactly when to drop them into their feed
They know what to do in 30 minutes a day
Which posts to comment on
Which notifications matter
And which ones to ignore
They just have structure like THIS :
LinkedIn works for them because it has “structure.”
They just have structure like this:
They have a proper content calendar laid out:
🗓️Mondays: Client stories
🗓️Wednesdays: Industry how-tos
🗓️Fridays: Personality/life posts
They know which case studies to rotate
Which stories build trust
Which examples highlight their process
And exactly when to drop them into their feed
They know exactly how many DMs to send
What to say in each one
And who’s most likely to respond
And exactly when to drop them into their feed
They know what to do in 30 minutes a day
Which posts to comment on
Which notifications matter
And which ones to ignore
They just have structure like THIS :
LinkedIn works for them because it has “structure.”
You’re not scared of LinkedIn.
You’re not scared of LinkedIn.
You’re scared of the unknown on LinkedIn.
You’re scared of the unknown on LinkedIn.
And when there’s no structure no steps, no process, no clear “do this, then this”… your brain does exactly what it’s designed to do: *NOTHING*. It makes sense because you’ve handled wayyy harder things than LinkedIn:
And when there’s no structure no steps, no process, no clear “do this, then this”… your brain does exactly what it’s designed to do: *NOTHING*. It makes sense because you’ve handled wayyy harder things than LinkedIn:
And when there’s no structure no steps, no process, no clear “do this, then this”… your brain does exactly what it’s designed to do: *NOTHING*. It makes sense because you’ve handled wayyy harder things than LinkedIn:
And when there’s no structure no steps, no process, no clear “do this, then this”… your brain does exactly what it’s designed to do: *NOTHING*. It makes sense because you’ve handled wayyy harder things than LinkedIn:
Convincing a crying toddler to put on shoes…
Convincing a crying toddler to put on shoes…
Convincing a crying toddler to put on shoes…
Juggling school drop-offs with back-to-back Zoom meetings…
Juggling school drop-offs with back-to-back Zoom meetings…
Juggling school drop-offs with back-to-back Zoom meetings…
Managing dinner while proofreading a document,
Managing dinner while proofreading a document,
Managing dinner while proofreading a document,
all because there’s a structure guiding it. Once you have that structure → clear routines, tools, prompts, and systems so showing up feels like “oh, I can do this!”
Once you have that s tructure clear routines, tools, prompts, and systems so showing up feels like “oh, I can do this!”
But the moment you have clarity
Once you have that s tructure clear routines, tools, prompts, and systems so showing up feels like “oh, I can do this!”
Clear steps
Clear steps
Clear steps
Clear actions
Clear actions
Clear actions
Clear direction
Clear direction
Clear direction
LinkedIn turns from scary to simple.
LinkedIn turns from scary to simple.
But there’s one catch…
But there’s one catch…
But there’s one catch…
But there’s one catch…
Structure doesn’t stop that last-second hesitation before you press “publish.”
Structure doesn’t stop that last-second hesitation before you press “publish.”
Structure doesn’t stop that last-second hesitation before you press “publish.”
Structure doesn’t stop that last-second hesitation before you press “publish.”
That’s when the tiny voice appears:
“Who do you think you are to post this?”
“People from my old job are going to roll their eyes if they see it.”
“What if this sounds stupid?”
“I don’t even know if what I’m saying is good enough.”
“Who do you think you are to post this?”
“People from my old job are going to roll their eyes if they see it.”
“What if this sounds stupid?”
“I don’t even know if what I’m saying is good enough.”
“Who do you think you are to post this?”
“People from my old job are going to roll their eyes if they see it.”
“What if this sounds stupid?”
“I don’t even know if what I’m saying is good enough.”
“Who do you think you are to post this?”
“People from my old job are going to roll their eyes if they see it.”
“What if this sounds stupid?”
“I don’t even know if what I’m saying is good enough.”
That’s when you need just ONE moment of bravery : Hitting “send.”
That’s when you need just ONE moment of bravery : Hitting “send.”
In all honesty…
In all honesty…
Taking an uncomfortable step is 10× easier when you’re not doing it alone
Taking an uncomfortable step is 10× easier when you’re not doing it alone
Think back to your corporate days… On days when everything else felt ridiculous, having people around you who “got it” made the day 10× easier to get through.
The colleague you’d vent to during lunch, who’d roll their eyes at the same manager, who understood the chaos without you needing to explain it.
The work was still hard, but sharing the pressure made everything better… and you found strength you didn’t even know you had. Because something powerful happens when you’re around people navigating the same fears:
Their courage rubs off on you.
It’s the same on LinkedIn. You see people who are:
It’s the same on LinkedIn. You see people who are:
Writing messy first drafts even while fearing judgment
Posting with shaky hands because someone might roll their eyes
Sending DMs while worrying they’ll look pushy
You watch them doing it (and living to tell the tale), and it hits you: The world didn’t end, they didn’t die… and you can do it TOO. Again and Again.
You watch them doing it (and living to tell the tale), and it hits you: The world didn’t end, they didn’t die… and you can do it TOO. Again and Again.
In all honesty…
In all honesty…
In all honesty…
Taking an uncomfortable step is 10× easier when you’re not doing it alone
Taking an uncomfortable step is 10× easier when you’re not doing it alone
Think back to your corporate days… On days when everything else felt ridiculous, having people around you who “got it” made the day 10× easier to get through.
The colleague you’d vent to during lunch, who’d roll their eyes at the same manager, who understood the chaos without you needing to explain it.
The work was still hard, but sharing the pressure made everything better… and you found strength you didn’t even know you had. Because something powerful happens when you’re around people navigating the same fears:
Their courage rubs off on you.
It’s the same on LinkedIn. You see people who are:
It’s the same on LinkedIn. You see people who are:
It’s the same on LinkedIn. You see people who are:
Writing messy first drafts even while fearing judgment
Writing messy first drafts even while fearing judgment
Writing messy first drafts even while fearing judgment
Posting with shaky hands because someone might roll their eyes
Posting with shaky hands because someone might roll their eyes
Posting with shaky hands because someone might roll their eyes
Sending DMs while worrying they’ll look pushy
Sending DMs while worrying they’ll look pushy
Sending DMs while worrying they’ll look pushy
You watch them doing it (and living to tell the tale), and it hits you: The world didn’t end, they didn’t die… and you can do it TOO. Again and Again.
You watch them doing it (and living to tell the tale), and it hits you: The world didn’t end, they didn’t die… and you can do it TOO. Again and Again.
You watch them doing it (and living to tell the tale), and it hits you: The world didn’t end, they didn’t die… and you can do it TOO. Again and Again.
The payoff of building a LinkedIn business that brings you $25K each month?
The payoff of building a LinkedIn business that brings you $25K each month?
It shows up in moments like:
It shows up in moments like:
It shows up in moments like:
Being able to sit on the floor with your toddler and actually be there. Not half-present, half-stressing about your pipeline
Shutting your laptop at 3 PM for school pick-up with zero guilt because you already have warm conversations moving toward calls
Waking up to messages like this: “I love your posts, how can we work together?” from people who’ve been watching you
Your referral partners tag you in posts and send you new clients, not because you asked, but because your content keeps you top of mind every week.
Noticing your sales calls get shorter and easier because prospects show up knowing they want to work with you, because your LinkedIn presence has convinced them already
Waking up to messages like this: “I love your posts, how can we work together?” from people who’ve been watching you
Your referral partners tag you in posts and send you new clients, not because you asked, but because your content keeps you top of mind every week.
Waking up to messages like this: “I love your posts, how can we work together?” from people who’ve been watching you
Your referral partners tag you in posts and send you new clients, not because you asked, but because your content keeps you top of mind every week.
Noticing your sales calls get shorter and easier because prospects show up knowing they want to work with you, because your LinkedIn presence has convinced them already
Noticing your sales calls get shorter and easier because prospects show up knowing they want to work with you, because your LinkedIn presence has convinced them already
Waking up to messages like this: “I love your posts, how can we work together?” from people who’ve been watching you
Your referral partners tag you in posts and send you new clients, not because you asked, but because your content keeps you top of mind every week.
Noticing your sales calls get shorter and easier because prospects show up knowing they want to work with you, because your LinkedIn presence has convinced them already
You’ve already proven to be brave…
You’ve already proven to be brave…
You’ve already proven to be brave…
Leaving the comfort of a monthly paycheck, choosing your family, and trusting yourself enough to start over.
Leaving the comfort of a monthly paycheck, choosing your family, and trusting yourself enough to start over.
What comes next isn’t about becoming “more brave.”
What comes next isn’t about becoming “more brave.”
What comes next isn’t about becoming “more brave.”
It’s simply repeating the same small brave steps you’ve already proven you can take… this time with structure to guide you, and taken alongside people whose bravery makes it easier to keep going.
It’s simply repeating the same small brave steps you’ve already proven you can take… this time with structure to guide you, and taken alongside people whose bravery makes it easier to keep going.
You belong inside
You belong inside
A space for ex-corporate professionals building a business that replaces (and then exceeds) their salary… and flexible enough to let them enjoy a beautiful Tuesday afternoon with their kids.
And because that business depends on consistent, uncomfortable steps like posting, messaging, and showing up, BeKnown gives you the structure and community that make those steps easier to take every single day.
If theywent from “10 LinkedIn connections” to “LinkedIn makes me more money than my 9–5” in a few months…
If theywent from “10 LinkedIn connections” to “LinkedIn makes me more money than my 9–5” in a few months…
YOU. CAN. TOO.
YOU. CAN. TOO.
And your kids can…
And your kids can…
And your kids can…
And your kids can…
Have memories of a parent who listened and laughed at their little stories because work didn’t swallow every ounce of your energy
Grow up with a legacy of stability and safety, not the tension of a household held together by financial stress and overwork
Carry traces of bravery into their own lives because they watched YOU take small courageous actions
And before you spiral into “I’m not confident enough”… let me tell you this:
LinkedIn freaking TERRIFIES everyone!
LinkedIn freaking TERRIFIES everyone!
LITERALLY.EVERYONE.
LITERALLY.EVERYONE.
Impostor syndrome
Impostor syndrome
Dread
Dread
Embarrassment
Embarrassment
Anxiety
Anxiety
You are not the outlier here. It’s fear coming from years of corporate conditioning.
You are not the outlier here. It’s fear coming from years of corporate conditioning.
You are not the outlier here. It’s fear coming from years of corporate conditioning.
For your entire career, you’ve done tough things.
For your entire career, you’ve done tough things.
You managed deadlines
You managed deadlines
Solved problems
Solved problems
Handled pressure
Handled pressure
And juggled multiple roles
And juggled multiple roles
All because you had clarity. So, of course, LinkedIn feels unfamiliar. It’s the first time you’re operating in an environment where:
It’s the opposite of every performance pattern corporate taught you. So when you sit down to write a post or send a DM, your whole nervous system reacts like you’re still in that old environment:
It’s the opposite of every performance pattern corporate taught you. So when you sit down to write a post or send a DM, your whole nervous system reacts like you’re still in that old environment:
Your voice suddenly feels “wrong.”
Your voice suddenly feels “wrong.”
Your voice suddenly feels “wrong.”
Your ideas feel “not expert enough.
Your ideas feel “not expert enough.
Your ideas feel “not expert enough.
Even a simple DM feels loaded with “What if they think I’m annoying?”
Even a simple DM feels loaded with “What if they think I’m annoying?”
Even a simple DM feels loaded with “What if they think I’m annoying?”
You’re not gonna love hearing this…
but I’m gonna say it anyway
but I’m gonna say it anyway
I could hand you every template, every DM script, every content prompt in the world. BUT… even with clarity, you will still be terrified the first few times you show up.
I could hand you every template, every DM script, every content prompt in the world. BUT… even with clarity, you will still be terrified the first few times you show up.
It's not because you’re incapable. But because you’re unlearning years of corporate conditioning.
It's not because you’re incapable. But because you’re unlearning years of corporate conditioning.
Every successful business owner you admire went through this exact stage.
.They sent awkward DMs.
. They got ignored,
. doubted,
. and rejected.
. But they kept taking action anyways.
And then slowly… success trickled in.
Every successful business owner you admire went through this exact stage.
.They sent awkward DMs.
. They got ignored,
. doubted,
. and rejected.
. But they kept taking action anyways.
And then slowly… success trickled in.
Every successful business owner you admire went through this exact stage.
.They sent awkward DMs.
. They got ignored,
. doubted,
. and rejected.
. But they kept taking action anyways.
And then slowly… success trickled in.
Every successful business owner you admire went through this exact stage.
They sent awkward DMs.
They got ignored,
Doubted,
And rejected.
But they kept taking action anyways.
And then slowly… success trickled in.
A reply that turned into a conversation.
A reply that turned into a conversation.
A reply that turned into a conversation.
A post that got unexpected traction.
A post that got unexpected traction.
A post that got unexpected traction.
A DM that turned into a call.
A DM that turned into a call.
A DM that turned into a call.
Those tiny wins grew into what built the businesses you now admire.
THAT is the payment for success: willingness to move through the messy middle.
Those tiny wins grew into what built the businesses you now admire.
THAT is the payment for success: willingness to move through the messy middle.
Those tiny wins grew into what built the businesses you now admire.
THAT is the payment for success: willingness to move through the messy middle.
Those tiny wins grew into what built the businesses you now admire.
THAT is the payment for success: willingness to move through the messy middle.
It’s a hard truth, but here it is:
You don’t get a version of life with no hard. You only get to choose which hard you’re willing to live with.
As Jack Canfield famously said:
As Jack Canfield famously said:
“Everything you want is on the other side of fear.”
“Everything you want is on the other side of fear.”
“Everything you want is on the other side of fear.”
“Everything you want is on the other side of fear.”
So the question becomes: WHICH hard do you want to choose?
So the question becomes: WHICH hard do you want to choose?
So the question becomes: WHICH hard do you want to choose?
The Hard of Becoming Brave
The Hard of Becoming Brave
Hitting “Post” on a LinkedIn update you’ve edited 17 times because you’re scared someone from your old job will see it.
Hitting “Post” on a LinkedIn update you’ve edited 17 times because you’re scared someone from your old job will see it.
Sending that first DM to a potential client after hovering over “Send” for a full minute.
Sending that first DM to a potential client after hovering over “Send” for a full minute.
Recording a LinkedIn video when your brain is screaming, “What if people from my industry judge me?”
Recording a LinkedIn video when your brain is screaming, “What if people from my industry judge me?”
Updating your LinkedIn headline even though it feels way too bold.
Updating your LinkedIn headline even though it feels way too bold.
Commenting on someone’s post with your own perspective instead of a safe, generic “Great post!”
Commenting on someone’s post with your own perspective instead of a safe, generic “Great post!”
Sharing a personal story you’ve never told publicly because you know it will build trust (and it terrifies you).
Sharing a personal story you’ve never told publicly because you know it will build trust (and it terrifies you).
Feeling invisible on a platform full of the exact people who need you, because you’re too scared to hit “post.”
Feeling invisible on a platform full of the exact people who need you, because you’re too scared to hit “post.”
Waking up with that heavy, sinking “I need to start making money” feeling because you’re still the world’s best-kept secret on LinkedIn.
Waking up with that heavy, sinking “I need to start making money” feeling because you’re still the world’s best-kept secret on LinkedIn.
Realising you’re still relying on referrals, friends-of-friends, and luck because “cold leads” feel impossible to get.
Realising you’re still relying on referrals, friends-of-friends, and luck because “cold leads” feel impossible to get.
Feeling guilty with your kids because your mind is racing about money, leads, and whether you’ll have to go back to a job that nearly broke you.
Feeling guilty with your kids because your mind is racing about money, leads, and whether you’ll have to go back to a job that nearly broke you.
Spending hours on LinkedIn “lurking,” but not actually building a pipeline, and hating yourself for it.
Spending hours on LinkedIn “lurking,” but not actually building a pipeline, and hating yourself for it.
The Hard of Staying Stuck
The Hard of Staying Stuck
The most successful BeKnown Academy members had odds stacked against them…
The most successful BeKnown Academy members had odds stacked against them…
But they STILL managed to build a thriving business anyway.
But they STILL managed to build a thriving business anyway.
Most of my clients are parents of toddlers and school-age kids.
Some are juggling a corporate job while trying to build something of their own. Most come in with zero LinkedIn experience. Some come from careers that have nothing to do with online business.
Most of my clients are parents of toddlers and school-age kids.
Some are juggling a corporate job while trying to build something of their own. Most come in with zero LinkedIn experience. Some come from careers that have nothing to do with online business.
Most of my clients are parents of toddlers and school-age kids.
Some are juggling a corporate job while trying to build something of their own. Most come in with zero LinkedIn experience. Some come from careers that have nothing to do with online business.
And they’d all tell you the same thing:
And they’d all tell you the same thing:
And they’d all tell you the same thing:
And that courage becomes easier to access when you’re surrounded by people choosing the same hard thing you’re choosing: messy, imperfect… but still moving forward.
And that courage becomes easier to access when you’re surrounded by people choosing the same hard thing you’re choosing: messy, imperfect… but still moving forward.
Ordinary people with kids, deadlines, full calendars, and real responsibilities
— JUST LIKE YOU —
Yet they keep taking small, brave steps forward.
Ordinary people with kids, deadlines, full calendars, and real responsibilities
— JUST LIKE YOU —
Yet they keep taking small, brave steps forward.
Ordinary people with kids, deadlines, full calendars, and real responsibilities
— JUST LIKE YOU —
Yet they keep taking small, brave steps forward.
When you see that happening around you, your brain thinks, “If they can do this… I can try too.”
When you see that happening around you, your brain thinks, “If they can do this… I can try too.”
When you see that happening around you, your brain thinks, “If they can do this… I can try too.”
Because courage spreads, one brave action sparks another.
And that’s exactly why BeKnown Academy exists. You can borrow someone else’s bravery on the days you can’t find your own…
And that’s exactly why BeKnown Academy exists. You can borrow someone else’s bravery on the days you can’t find your own…
BeKnown Academy gave me the confidence, clarity, and momentum to grow fast on LinkedIn. Total game changer.
BeKnown Academy gave me the confidence, clarity, and momentum to grow fast on LinkedIn. Total game changer.
BeKnown Academy gave me the confidence, clarity, and momentum to grow fast on LinkedIn. Total game changer.
@Corinnehay
@Corinnehay
@Corinnehay
Kateesha helped me grow from a shy engineer into a confident account manager, improving both my personal brand and client conversations.
Kateesha helped me grow from a shy engineer into a confident account manager, improving both my personal brand and client conversations.
Kateesha helped me grow from a shy engineer into a confident account manager, improving both my personal brand and client conversations.
@Sreya
@Sreya
@Sreya
Kateesha gave me the clarity and confidence to launch my business, double my fees, and leave my 9–5. Best ROI I’ve had.
Kateesha gave me the clarity and confidence to launch my business, double my fees, and leave my 9–5. Best ROI I’ve had.
Kateesha gave me the clarity and confidence to launch my business, double my fees, and leave my 9–5. Best ROI I’ve had.
@Adialaya
@Adialaya
@Adialaya
Joining BeKnown Academy helped us attract clients on LinkedIn in a real, non-salesy way it’s been one of the best decisions for our business.
Joining BeKnown Academy helped us attract clients on LinkedIn in a real, non-salesy way it’s been one of the best decisions for our business.
Joining BeKnown Academy helped us attract clients on LinkedIn in a real, non-salesy way it’s been one of the best decisions for our business.
@Jaydencruz
@Jaydencruz
@Jaydencruz
Kateesha helped me overcome fear and build a confident personal brand on LinkedIn. I couldn’t rate her more highly
Kateesha helped me overcome fear and build a confident personal brand on LinkedIn. I couldn’t rate her more highly
Kateesha helped me overcome fear and build a confident personal brand on LinkedIn. I couldn’t rate her more highly
Shehan
Shehan
Shehan
BeKnown Academy was packed with LinkedIn growth strategies. Kateesha made it unforgettable
BeKnown Academy was packed with LinkedIn growth strategies. Kateesha made it unforgettable
BeKnown Academy was packed with LinkedIn growth strategies. Kateesha made it unforgettable
Amycruz
Amycruz
Amycruz
Why should I even take my courage from you?
Why should I even take my courage from you?
Why should I even take my courage from you?
Because I’ve had to do the exact hard things I’m asking you to do.
I wasn’t born brave either.
Back when I was 21, I had a stable, well-paying job, and technically “a great opportunity,”But every night after a shift, I would lie in bed with this quiet, persistent thought:
“Surely this can’t be the best there is for me.”
Eventually, the prospect of staying felt more suffocating than stepping into the unknown… so I quit… with no plan beyond the conviction that I wanted more.
Starting on LinkedIn humbled me quickly. I had thirty connections, no audience, no clue what I was doing… I sent my first video messages with trembling hands …and got rude responses that lingered far longer than they deserved.
Because I’ve had to do the exact hard things I’m asking you to do.
I wasn’t born brave either.
Back when I was 21, I had a stable, well-paying job, and technically “a great opportunity,”But every night after a shift, I would lie in bed with this quiet, persistent thought:
“Surely this can’t be the best there is for me.”
Eventually, the prospect of staying felt more suffocating than stepping into the unknown… so I quit… with no plan beyond the conviction that I wanted more.
Starting on LinkedIn humbled me quickly. I had thirty connections, no audience, no clue what I was doing… I sent my first video messages with trembling hands …and got rude responses that lingered far longer than they deserved.
Because I’ve had to do the exact hard things I’m asking you to do.
I wasn’t born brave either.
Back when I was 21, I had a stable, well-paying job, and technically “a great opportunity,”But every night after a shift, I would lie in bed with this quiet, persistent thought:
“Surely this can’t be the best there is for me.”
Eventually, the prospect of staying felt more suffocating than stepping into the unknown… so I quit… with no plan beyond the conviction that I wanted more.
Starting on LinkedIn humbled me quickly. I had thirty connections, no audience, no clue what I was doing… I sent my first video messages with trembling hands …and got rude responses that lingered far longer than they deserved.
And then… slowly… things shifted. About 2.5 years ago, someone reached out asking if I could coach them on personal branding. I never imagined that a simple message would lead to coaching hundreds of people across 40+ industries.
And then… slowly… things shifted. About 2.5 years ago, someone reached out asking if I could coach them on personal branding. I never imagined that a simple message would lead to coaching hundreds of people across 40+ industries.
And then… slowly… things shifted. About 2.5 years ago, someone reached out asking if I could coach them on personal branding. I never imagined that a simple message would lead to coaching hundreds of people across 40+ industries.
But it came from the other side of choosing to be brave. When I felt like an imposter, I showed up anyway.
But it came from the other side of choosing to be brave. When I felt like an imposter, I showed up anyway.
I got on stage.
I posted the content.
I asked for the business.
The Kateesha you see today is only here because the Kateesha from two years ago kept doing the scary things.
The Kateesha you see today is only here because the Kateesha from two years ago kept doing the scary things.
And that’s exactly why BeKnown exists for people who recognise that they’ve been playing it safe and small… and are ready to choose brave actions.
If you’re prepared to step into the most courageous version of yourself so you can help more people and build a business you’re proud of…
BeKnown is where that shift happens.
BeKnown is where that shift happens.
BeKnown is where that shift happens.
I made BeKnown Academy for corporate escapees turned business owners who want to use LinkedIn to finally:
I made BeKnown Academy for corporate escapees turned business owners who want to use LinkedIn to finally:
I made BeKnown Academy for corporate escapees turned business owners who want to use LinkedIn to finally:
Quit Corporate to build a thriving business
No more 6 a.m. scrambles, sprinting to work, or coming home at 8 p.m. so drained you can barely say goodnight to your kids.
Double your corporate salary with $25K months
$25K/month = $300K/year about twice what corporate ever let you earn. And it gives you the freedom to take two months off without your income dipping.
Close your laptop by 3 p.m. and be at the school gate
Your kids come out of the school doors, and you’re the one they spot…smiling, present, waiting for them. Not exhausted at 8 p.m.
I made BeKnown Academy for corporate escapees turned business owners who want to use LinkedIn to finally:
Quit Corporate to build a thriving business
No more 6 a.m. scrambles, sprinting to work, or coming home at 8 p.m. so drained you can barely say goodnight to your kids.
Double your corporate salary with $25K months
$25K/month = $300K/year about twice what corporate ever let you earn. And it gives you the freedom to take two months off without your income dipping.
Close your laptop by 3 p.m. and be at the school gate
Your kids come out of the school doors, and you’re the one they spot…smiling, present, waiting for them. Not exhausted at 8 p.m.
Which is why BeKnown Academy is built on three foundations:
Getting STRUCTURE through a 90-minute daily routine
Getting STRUCTURE through a 90-minute daily routine
A clear 90-minute routine that tells you exactly what to do each day who to message, what to post, and how to comment so you are not overwhelmed by lack of structure.
Building COURAGE to take one scary action toward doubling your salary
Building COURAGE to take one scary action toward doubling your salary
Watching others take brave, shaky steps makes you brave enough to take your own. Their strength becomes your anchor on the days you want to hide because courage is contagious.
Having ACCOUNTABILITY so someone calls you out when you need it
Having ACCOUNTABILITY so someone calls you out when you need it
If you’re still procrastinating, you’ll have a coach who will look you in the eye and call you forward, a partner who gives you tough love exactly when you need it.
They just have structure like THIS :
THIS is how BeKnown Academy gives you the STRUCTURE to go from “How do I do this LinkedIn thing?”
“LinkedIn is where clients find me.”
THIS is how BeKnown Academy gives you the STRUCTURE to go from “How do I do this LinkedIn thing?”
“LinkedIn is where clients find me.”
With clear modules that take you from “Where do I start?” to “Done.”
Because the universe rewards the brave…
…you’ll also get these 3 bonuses.
Because the universe rewards the brave…
…you’ll also get these 3 bonuses.
How much time will BeKnown Academy actually take? And answers to other smart questions
In Your First 14 Days → Start Conversations That Lead to Clients
“DMs That Don’t Feel Icky” Challenge
“DMs That Don’t Feel Icky” Challenge
How to start client conversations,
aiming for 10 meetings in 10 days
How to start client conversations, aiming for 10 meetings in 10 days
How to start client conversations,
aiming for 10 meetings in 10 days
Bonus
01
10-day “DM sprint” with daily prompts + message examples.
10-day “DM sprint” with daily prompts + message examples.
10 ways to start a LinkedIn conversation
10 ways to start a LinkedIn conversation
5 ways to keep the conversation going
5 ways to keep the conversation going
3 ways to pivot a chat to a call on LinkedIn
3 ways to pivot a chat to a call on LinkedIn
In Your First Month → Build 4 weeks of consistent content without spending hours…
Get done with one week's LinkedIn
Posts in one afternoon
How to start client conversations, aiming for 10 meetings in 10 days
A simple post builder that helps you go from blank page to finished post in 15 minutes.
A simple post builder that helps you go from blank page to finished post in 15 minutes.
Bonus
02
How to structure a post
How to structure a post
Copywriting tips you need to know so people actually read your content
Copywriting tips you need to know so people actually read your content
20 content ideas to help get you started
20 content ideas to help get you started
After You Replace (and Double) Your Corporate Salary → Scale towards 7 Figures With Delegation bonus…
How to Delegate Your Personal Branding and Grow Twice as Fast
How to start client conversations, aiming for 10 meetings in 10 days
(When you’re past the “I replaced my salary” milestone, it’s time to scale WITHOUT working more hours)
(When you’re past the “I replaced my salary” milestone, it’s time to scale WITHOUT working more hours)
(When you’re past the “I replaced my salary” milestone, it’s time to scale WITHOUT working more hours)
Bonus
03
The “Set-It-and-Forget-It” Branding Fix: How to have your assistant schedule all your LinkedIn posts — inside the platform or through Plannable — so your content goes out even when you’re not thinking about it.
The “Set-It-and-Forget-It” Branding Fix: How to have your assistant schedule all your LinkedIn posts — inside the platform or through Plannable — so your content goes out even when you’re not thinking about it.
The 10-Minute CEO Content Method: Why a simple Zoom interview + a ChatGPT transcript can produce a week of posts without you writing a single sentence.
The 10-Minute CEO Content Method: Why a simple Zoom interview + a ChatGPT transcript can produce a week of posts without you writing a single sentence.
DMs Without Doing DMs: How to safely delegate first-touch outreach so your assistant starts conversations for you — without sounding robotic or salesy.
DMs Without Doing DMs: How to safely delegate first-touch outreach so your assistant starts conversations for you — without sounding robotic or salesy.
The “Stop Getting Ghosted” Upgrade: Train your assistant with one workshop + one tracking sheet so they communicate like a human, follow up correctly, and you can see all their activity in 60 seconds.
The “Stop Getting Ghosted” Upgrade: Train your assistant with one workshop + one tracking sheet so they communicate like a human, follow up correctly, and you can see all their activity in 60 seconds.
Knowing people just like you are also doing it?
Knowing people just like you are also doing it?
Knowing people just like you are also doing it?
Knowing people just like you are also doing it?
“Kateesha makes what can feel overwhelming, really simple achievable…”
Kirstee Copley
Kirstee Copley
You’ll build courage by being in the room where everyone is becoming braver.
You’ll build courage by being in the room where everyone is becoming braver.
Every “confident” business owner you see on LinkedIn started exactly where you are wondering, “Who am I to say this?” and scared of being judged.
They took one small step anyway… and their courage compounded. One brave action made the next one easier. They weren’t born brave; they built bravery.
And building that bravery is 10× easier when you’re in a room full of people doing the same thing: showing up scared, taking action, and building a businesses beside you. Because when you’re surrounded by brave people, courage becomes contagious.
That’s the heart of BeKnown:
You don’t become brave alone, you build it together.
You’ll build courage by being in the room where everyone is becoming braver.
Every “confident” business owner you see on LinkedIn started exactly where you are wondering, “Who am I to say this?” and scared of being judged.
They took one small step anyway… and their courage compounded. One brave action made the next one easier. They weren’t born brave; they built bravery.
And building that bravery is 10× easier when you’re in a room full of people doing the same thing: showing up scared, taking action, and building a businesses beside you. Because when you’re surrounded by brave people, courage becomes contagious.
That’s the heart of BeKnown:
You don’t become brave alone, you build it together.
My Weekly Group Coaching Calls keep you accountable
My Weekly Group Coaching Calls keep you accountable
with the tough love you may not want, but definitely need
with the tough love you may not want, but definitely need
with the tough love you may not want, but definitely need
Inside BeKnown, you won’t be left to “motivate yourself.” You’ll have someone who gives you tough love that doesn’t always feel good but moves you forward.
The kind that sounds like:
“Hey, you said you’d post today. Where’s the draft?”
“You’ve been ‘thinking’ about that DM for 3 days. Send it now.”
“Stop rewriting the same post. It’s good. Hit publish.”
It might not feel comfortable in the moment, but it will move your business forward, and one day you’ll look back and say, “Ugh… I needed that!”
“Kateesha’s accountability is not the soft kind.
It’s Kristin, you said you were doing this, so let’s get sh*t done kind…”
“Kateesha’s accountability is not the soft kind.
It’s Kristin, you said you were doing this, so let’s get sh*t done kind…”
“Kateesha’s accountability is not the soft kind.
It’s Kristin, you said you were doing this, so let’s get sh*t done kind…”
Kristin Harper
Kristin Harper
“Kateesha doesn’t just teach LinkedIn, she helps you understand how to connect, tell stories, build relationships, which is where real magic happens…”
Pratik Dave
Pratik Dave
“Kateesha broke down my old belief patterns, which is why I have been able to move my business to the position I want to be in…”
Reece Carey
Reece Carey
“Kateesha delivers a physio-level push (read:firm!) straight into the uncomfortable stuff…the cringe, the imposter syndrome… the fear of looking well… plain silly..”
Veronica Smith
Veronica Smith
1 Payment of $5,997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
15 hours of content on lead generation, sales, and building funnels
I’m ready to Be Known!
I’m ready to Be Known!
6 Payments of $1997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
15 hours of content on lead generation, sales, and building funnels
I’m ready to Be Known!
I’m ready to Be Known!
This 6-month payment plan and $1,000 savings expire when the timer hits zero.
That’s because if there isn’t a deadline, we tell ourselves “I’ll do it later”… and later never comes.
1 Payment of $4,997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
6 Payments of $997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
This 6-month payment plan and $1,000 savings expire when the timer hits zero.
That’s because if there isn’t a deadline, we tell ourselves “I’ll do it later”… and later never comes.
“Can we chat first… just to see if I am the right fit?”
“Can we chat first… just to see if I am the right fit?”
Of course.
Of course.
Let’s look at where you’re at, what you want, and whether the BeKnown routine is the right next move for you. If it’s a match, we’ll map out your plan. If it’s not, I’ll tell you honestly.
Let’s look at where you’re at, what you want, and whether the BeKnown routine is the right next move for you. If it’s a match, we’ll map out your plan. If it’s not, I’ll tell you honestly.
With BeKnown’s structure, replacing (and surpassing) your salary becomes math-based
With BeKnown’s structure, replacing (and surpassing) your salary becomes math-based
With BeKnown’s structure, replacing (and surpassing) your salary becomes math-based
Want $15K/month with a $3K offer? You only need 5 clients a month. To get 5 clients:
Want $15K/month with a $3K offer? You only need 5 clients a month. To get 5 clients:
You need ~15–20 calls
You need ~15–20 calls
Which come from ~45–60 conversations
Which come from ~45–60 conversations
Which come from ~2–3 intentional DMs a day
Which come from ~2–3 intentional DMs a day
Which start from 1 clear post every day or two
Which start from 1 clear post every day or two
This is exactly what BeKnown gives you:
A pipeline built on simple math instead of luck.
This is exactly what BeKnown gives you: A pipeline built on simple math instead of luck.
Why LinkedIn?
Why LinkedIn?
Why LinkedIn?
Can’t I just focus on SEO, my website, or Facebook ads?
Can’t I just focus on SEO, my website, or Facebook ads?
Can’t I just focus on SEO, my website, or Facebook ads?
Inside BeKnown, we don’t wait for bravery.
Inside BeKnown, we don’t wait for bravery.
We “become” brave… one post, one DM, one rep at a time.
We “become” brave… one post, one DM, one rep at a time.
How much time will BeKnown Academy actually take? And answers to other smart questions
How much time will BeKnown Academy actually take? And answers to other smart questions
How much time will BeKnown Academy actually take?
You need about 4–5 focused hours a week — the same amount of time you already spend scrolling LinkedIn telling yourself you’ll “start tomorrow.” And because most of my clients are parents, full-timers, or both, BeKnown is built for real life. You’ll learn how to show up consistently even with kids, chaos, or a packed schedule. If they can do it…you can too.
What if I’m genuinely petrified of LinkedIn?
That’s the whole point of the Academy. You don’t need confidence before you join. You gain it because you’re surrounded by people doing the same brave, shaky, uncomfortable things. Inside BeKnown, you’ll see someone else post while their hands are shaking… and suddenly you’re brave enough to try too. You’ll post something that scares you, realize you didn’t die, and the next time becomes a little easier. That’s how it works here: you borrow courage until you build your own.
Will I actually get clients from this?
Yes… and no. YES — BeKnown gives you everything you need to actually convert on LinkedIn: -Done-for-you DM templates that start real conversations - The “How Not to Get Ghosted” workshop, so people reply and stay engaged - Posting frameworks that attract decision-makers - Systems for turning profile views into warm leads - Step-by-step guidance on moving someone from comment → DM → booked call BUT… none of it works if you don’t show up and do the work. It only works when you do. And I’ll support you every step of the way but you still have to take the steps.
Will I get personalized support?
Yes, absolutely. Inside BeKnown, you get: -30+ hours of training you can revisit anytime - Weekly live feedback calls so you’re never stuck for long - A supportive community where you can post your drafts and get helpful responses - And a coach (aka yours truly) who won’t let you disappear behind “I’ll start next week”
Do I need a big following to do well on LinkedIn?
Not at all. You don’t need a huge audience to see real results on LinkedIn. In fact, many of my most successful clients started with fewer than 500 followers.
How much time will BeKnown Academy actually take?
You need about 4–5 focused hours a week — the same amount of time you already spend scrolling LinkedIn telling yourself you’ll “start tomorrow.” And because most of my clients are parents, full-timers, or both, BeKnown is built for real life. You’ll learn how to show up consistently even with kids, chaos, or a packed schedule. If they can do it…you can too.
What if I’m genuinely petrified of LinkedIn?
That’s the whole point of the Academy. You don’t need confidence before you join. You gain it because you’re surrounded by people doing the same brave, shaky, uncomfortable things. Inside BeKnown, you’ll see someone else post while their hands are shaking… and suddenly you’re brave enough to try too. You’ll post something that scares you, realize you didn’t die, and the next time becomes a little easier. That’s how it works here: you borrow courage until you build your own.
Will I actually get clients from this?
Yes… and no. YES — BeKnown gives you everything you need to actually convert on LinkedIn: -Done-for-you DM templates that start real conversations - The “How Not to Get Ghosted” workshop, so people reply and stay engaged - Posting frameworks that attract decision-makers - Systems for turning profile views into warm leads - Step-by-step guidance on moving someone from comment → DM → booked call BUT… none of it works if you don’t show up and do the work. It only works when you do. And I’ll support you every step of the way but you still have to take the steps.
Will I get personalized support?
Yes, absolutely. Inside BeKnown, you get: -30+ hours of training you can revisit anytime - Weekly live feedback calls so you’re never stuck for long - A supportive community where you can post your drafts and get helpful responses - And a coach (aka yours truly) who won’t let you disappear behind “I’ll start next week”
Do I need a big following to do well on LinkedIn?
Not at all. You don’t need a huge audience to see real results on LinkedIn. In fact, many of my most successful clients started with fewer than 500 followers.
“Can I get the inside scoop… from someone who’s already inside the Academy?”
“Can I get the inside scoop… from someone who’s already inside the Academy?”
Yep you can book a 20-minute private chat with a current BeKnown student who is actively doing the work right now.
They’ll give you the real picture…
wins, wobbles, and all the uncomfortable-but-useful bits in between. This is your unfiltered look into what life inside BeKnown is actually like, from someone who was standing exactly where you are right now just a few weeks or months ago.
Can I be honest with you for a sec?
Can I be honest with you for a sec?
You’ve already proven you can do scary things.
From walking across a Lego-strewn bedroom in the dark, to watching your child climb to the very top of a tree. You bravely let go of a hand on the first day of school, TERRIFYING!
And it’s one thing to take a risk for yourself. It’s another level of courage to look at your child and decide you want a life that lets you be there for them.
That alone tells me this: You’re braver than you think!
So this next step is simply continuing the courage you’ve already shown: one post, one DM, one small act of being seen.
You’ve already proven you can do scary things.
From walking across a Lego-strewn bedroom in the dark, to watching your child climb to the very top of a tree. You bravely let go of a hand on the first day of school, TERRIFYING!
And it’s one thing to take a risk for yourself. It’s another level of courage to look at your child and decide you want a life that lets you be there for them.
That alone tells me this: You’re braver than you think!
So this next step is simply continuing the courage you’ve already shown: one post, one DM, one small act of being seen.
You’ve already proven you can do scary things.
From walking across a Lego-strewn bedroom in the dark, to watching your child climb to the very top of a tree. You bravely let go of a hand on the first day of school, TERRIFYING!
And it’s one thing to take a risk for yourself. It’s another level of courage to look at your child and decide you want a life that lets you be there for them.
That alone tells me this: You’re braver than you think!
So this next step is simply continuing the courage you’ve already shown: one post, one DM, one small act of being seen.
You’ve already proven you can do scary things.
From walking across a Lego-strewn bedroom in the dark, to watching your child climb to the very top of a tree. You bravely let go of a hand on the first day of school, TERRIFYING!
And it’s one thing to take a risk for yourself. It’s another level of courage to look at your child and decide you want a life that lets you be there for them.
That alone tells me this: You’re braver than you think!
So this next step is simply continuing the courage you’ve already shown: one post, one DM, one small act of being seen.
And that’s exactly why BeKnown as a community matters. Because when you’re surrounded by people doing the same brave things, courage spreads.
And that’s exactly why BeKnown as a community matters. Because when you’re surrounded by people doing the same brave things, courage spreads.
You borrow theirs on the days you can’t find your own.
You take one small action because you see them doing it too.
You keep going because you’re no longer doing it alone.
That’s the heart of BeKnown Academy.
That’s the heart of BeKnown Academy.
1 Payment of $5,997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
15 hours of content on lead generation, sales, and building funnels
I’m ready to Be Known!
I’m ready to Be Known!
6 Payments of $1997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
15 hours of content on lead generation, sales, and building funnels
I’m ready to Be Known!
I’m ready to Be Known!
This 6-month payment plan and $1,000 savings expire when the timer hits zero.
That’s because if there isn’t a deadline, we tell ourselves “I’ll do it later”… and later never comes.
1 Payment of $4,997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
6 Payments of $997
Access to a community of like-minded people who also want to grow their personal brand
Access to 15 hours of content on how to use LinkedIn and grow a personal brand
Access to 2× weekly group coaching calls
This 6-month payment plan and $1,000 savings expire when the timer hits zero.
That’s because if there isn’t a deadline, we tell ourselves “I’ll do it later”… and later never comes.
Don’t join BeKnown when everything feels clear.
Don’t join BeKnown when everything feels clear.
Join when you feel SCARED.
Join when you feel SCARED.
Join when you are:
Join when you are:
Feeling sick at the idea of posting anything
Feeling sick at the idea of posting anything
Spending hours rewriting one post you never publish
Spending hours rewriting one post you never publish
Stressing daily about where the next client will come from
Stressing daily about where the next client will come from
Staring blankly at the LinkedIn box with nothing to say
Staring blankly at the LinkedIn box with nothing to say
Losing opportunities because fear keeps shutting you down
Losing opportunities because fear keeps shutting you down
Every day you hold back is a day you can’t get back… the pickups, the bedtime chats, the tiny moments you’re building this life for.
Every day you hold back is a day you can’t get back… the pickups, the bedtime chats, the tiny moments you’re building this life for.